Nature is our greatest inspiration and guide
Authentic natural care and african crafts honoring ancestral traditions
Our best natural products
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- Best-Seller
Touloucouna Oil / Crabwood Oil
Regular price 98,30€Sale price 98,30€ Regular priceUnit price / per -
- Best-Seller
Shea Butter
Regular price 36,22€Sale price 36,22€ Regular priceUnit price / perSold out
Our story
At Ouwél, nature is our greatest inspiration and guide. As a nature lover, I am deeply convinced that nature holds the solutions to humanity’s ailments. This belief led me to create the brand, with the conviction that we can return to our roots by using the ancestral methods of our forebears. Like them, we believe that nature provides everything we need, and that respecting its rhythm is the key to creating truly authentic and beneficial products.
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Rooted in African Heritage
Our products celebrate the rich traditions and natural resources of Africa ensuring that every ingredient reflects our deep connection to the land and its people.
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Pure and Unrefined Quality
Our products are made from 100% raw and natural ingredients, ensuring that you receive the highest quality without any industrial additives or preservatives.
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Honoring Tradition, Building Futures
Our commitment to sustainable sourcing allows us to respect ancestral methods while positively impacting the community, fostering opportunities for families.
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Limited Editions, Unlimited Care
Our commitment to limited production runs guarantees that every piece is made with exceptional attention to detail, celebrating the artistry of traditional craftsmanship.
Our collections
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Emma A.
Avis vérifié
Touloucouna Oil / Crabwood Oil★ ★ ★ ★ ★I've really been enjoying the Touloucouna oil you gave me! I've been using it mainly for my hair after showering, and it has worked wonders. My hair feels so smooth, frizz-free, and has a lovely shine to it-honestly, it's made a real difference! I also had to mention the honey you gave me. I've been using it in my baking, and it adds such a sweet, earthy flavor that I absolutely love. It's become my go-to ingredient! And the hibiscus flowers have been perfect for my morning cold tea this summer. It was such a refreshing start to the day.
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Lila C.
Avis vérifié
Shea Butter★ ★ ★ ★ ★After several months of using your shea butter, I wanted to share my experience. I was impressed by its creamy texture, which makes it easy to apply, and its slightly smoky scent—much more pleasant than other shea butters I’ve tried.As a long-time user of shea butter, often mixing it to improve the smell, I was thrilled to use yours pure. My children love it too, especially the practical packaging. It’s rare to find a natural product the whole family enjoys.In short, your shea butter stands out as a pure, organic product that surpasses anything else I’ve tried. Ouwél is my favorite!
The Marvel of Shea Butter
Our 100% natural shea butter comes from two Peul villages in Eastern Senegal: Salémata and Kékérési. This remarkable product is made from shea nuts harvested from the forests of Eastern Senegal and Guinea Conakry. The women in these villages prepare the shea butter using authentic and ancestral methods, ensuring high hygiene standards while honoring their rich traditions. Each batch of shea butter is crafted at a precise time of year, just after the nuts are collected, guaranteeing superior quality.
A Natural Treasure for Soothing and Repairing
Touloucouna oil, extracted from the nuts of the Carapa Procera tree, also known as Crabwood oil, is a vegetable oil with remarkable properties. Used for centuries in traditional African medicine, this oil is known for its soothing and restorative virtues, making it a valuable ally for the skin, hair, and even for relieving certain types of pain.
African Crafts
African craftsmanship is a vibrant and dynamic aspect of the continent's cultural heritage, showcasing a rich tapestry of traditions, skills, and creativity. Among the many nations that contribute to this diverse landscape, Senegal stands out for its unique artistic expressions and commitment to preserving its artisanal techniques. From textiles to woodwork, Senegalese artisans create works that reflect the country's rich history, cultural diversity, and deep connection to nature.
Newsletter
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“Each skin has its own light”
Ghanaian proverb
FAQ
Where do Ouwél products come from?
Our Ouwél products come from the lush forests of Senegal and Guinea-Bissau. Each ingredient is carefully hand-harvested and then locally processed to ensure freshness and preserve purity. This on-site process allows us to maintain the authenticity of our products while honoring the ancestral skills of local communities.
Are your products certified organic?
At Ouwél, we go beyond organic labels by offering 100% natural products directly from nature. No industrial processes alter their purity, and each harvest is done with the utmost respect for the environment. This artisanal approach intentionally limits our stock to provide you with exceptional, authentic products in harmony with nature.
Is Touloucouna oil the same as Carapate Procera?
Yes, Touloucouna oil, known locally by this name in Senegal, is scientifically referred to as Carapate Procera. What sets our oil apart is its superior quality, achieved through artisanal craftsmanship passed down through generations. Made with care by experienced women and young girls from the villages, this traditional method ensures a pure oil rich in benefits and environmentally friendly.
Do you ship to the United States?
Yes, Ouwél ships to the United States as well as most European countries. And that’s just the beginning! We are actively working to expand our delivery service worldwide. We warmly thank you for your support, which enables us to reach even further.
Still have questions? Click here to explore our complete FAQ section for more detailed answers and information!
Blog
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The Rich Heritage of African Craftsmanship: A F...
Introduction African craftsmanship is a vibrant and dynamic aspect of the continent's cultural heritage, showcasing a rich tapestry of traditions, skills, and creativity. Among the many nations that contribute to...
The Rich Heritage of African Craftsmanship: A F...
Introduction African craftsmanship is a vibrant and dynamic aspect of the continent's cultural heritage, showcasing a rich tapestry of traditions, skills, and creativity. Among the many nations that contribute to...
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The Marvel of Shea Butter: History, Benefits, a...
History & Origin Our 100% natural shea butter comes from two Peul villages in Eastern Senegal: Salémata and Kékérési. This remarkable product is made from shea nuts harvested from the...
The Marvel of Shea Butter: History, Benefits, a...
History & Origin Our 100% natural shea butter comes from two Peul villages in Eastern Senegal: Salémata and Kékérési. This remarkable product is made from shea nuts harvested from the...
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Discover Ouwél: A Journey Back to Nature
At Ouwél, nature is not only our inspiration, it’s our guide. Our philosophy is deeply rooted in the belief that nature holds the solutions to humanity’s ailments, and this conviction...
Discover Ouwél: A Journey Back to Nature
At Ouwél, nature is not only our inspiration, it’s our guide. Our philosophy is deeply rooted in the belief that nature holds the solutions to humanity’s ailments, and this conviction...
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