Our best natural products

Our story

At Ouwél, nature is our greatest inspiration and guide. As a nature lover, I am deeply convinced that nature holds the solutions to humanity’s ailments. This belief led me to create the brand, with the conviction that we can return to our roots by using the ancestral methods of our forebears. Like them, we believe that nature provides everything we need, and that respecting its rhythm is the key to creating truly authentic and beneficial products.

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  • Rooted in African Heritage

    Our products celebrate the rich traditions and natural resources of Africa ensuring that every ingredient reflects our deep connection to the land and its people.

  • Pure and Unrefined Quality

    Our products are made from 100% raw and natural ingredients, ensuring that you receive the highest quality without any industrial additives or preservatives.

  • Honoring Tradition, Building Futures

    Our commitment to sustainable sourcing allows us to respect ancestral methods while positively impacting the community, fostering opportunities for families.

  • Limited Editions, Unlimited Care

    Our commitment to limited production runs guarantees that every piece is made with exceptional attention to detail, celebrating the artistry of traditional craftsmanship.

The Marvel of Shea Butter

Our 100% natural shea butter comes from two Peul villages in Eastern Senegal: Salémata and Kékérési. This remarkable product is made from shea nuts harvested from the forests of Eastern Senegal and Guinea Conakry. The women in these villages prepare the shea butter using authentic and ancestral methods, ensuring high hygiene standards while honoring their rich traditions. Each batch of shea butter is crafted at a precise time of year, just after the nuts are collected, guaranteeing superior quality.

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A Natural Treasure for Soothing and Repairing

Touloucouna oil, extracted from the nuts of the Carapa Procera tree, also known as Crabwood oil, is a vegetable oil with remarkable properties. Used for centuries in traditional African medicine, this oil is known for its soothing and restorative virtues, making it a valuable ally for the skin, hair, and even for relieving certain types of pain.

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African Crafts

African craftsmanship is a vibrant and dynamic aspect of the continent's cultural heritage, showcasing a rich tapestry of traditions, skills, and creativity. Among the many nations that contribute to this diverse landscape, Senegal stands out for its unique artistic expressions and commitment to preserving its artisanal techniques. From textiles to woodwork, Senegalese artisans create works that reflect the country's rich history, cultural diversity, and deep connection to nature.

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“Each skin has its own light”

Ghanaian proverb

FAQ

Where do Ouwél products come from?

Our Ouwél products come from the lush forests of Senegal and Guinea-Bissau. Each ingredient is carefully hand-harvested and then locally processed to ensure freshness and preserve purity. This on-site process allows us to maintain the authenticity of our products while honoring the ancestral skills of local communities.

Are your products certified organic?

At Ouwél, we go beyond organic labels by offering 100% natural products directly from nature. No industrial processes alter their purity, and each harvest is done with the utmost respect for the environment. This artisanal approach intentionally limits our stock to provide you with exceptional, authentic products in harmony with nature.

Is Touloucouna oil the same as Carapate Procera?

Yes, Touloucouna oil, known locally by this name in Senegal, is scientifically referred to as Carapate Procera. What sets our oil apart is its superior quality, achieved through artisanal craftsmanship passed down through generations. Made with care by experienced women and young girls from the villages, this traditional method ensures a pure oil rich in benefits and environmentally friendly.

Do you ship to the United States?

Yes, Ouwél ships to the United States as well as most European countries. And that’s just the beginning! We are actively working to expand our delivery service worldwide. We warmly thank you for your support, which enables us to reach even further.

  • The Rich Heritage of African Craftsmanship: A Focus on Senegal

    The Rich Heritage of African Craftsmanship: A F...

    Introduction African craftsmanship is a vibrant and dynamic aspect of the continent's cultural heritage, showcasing a rich tapestry of traditions, skills, and creativity. Among the many nations that contribute to...

    The Rich Heritage of African Craftsmanship: A F...

    Introduction African craftsmanship is a vibrant and dynamic aspect of the continent's cultural heritage, showcasing a rich tapestry of traditions, skills, and creativity. Among the many nations that contribute to...

  • The Marvel of Shea Butter: History, Benefits, and Quality

    The Marvel of Shea Butter: History, Benefits, a...

    History & Origin Our 100% natural shea butter comes from two Peul villages in Eastern Senegal: Salémata and Kékérési. This remarkable product is made from shea nuts harvested from the...

    The Marvel of Shea Butter: History, Benefits, a...

    History & Origin Our 100% natural shea butter comes from two Peul villages in Eastern Senegal: Salémata and Kékérési. This remarkable product is made from shea nuts harvested from the...

  • Discover Ouwél: A Journey Back to Nature

    Discover Ouwél: A Journey Back to Nature

    At Ouwél, nature is not only our inspiration, it’s our guide. Our philosophy is deeply rooted in the belief that nature holds the solutions to humanity’s ailments, and this conviction...

    Discover Ouwél: A Journey Back to Nature

    At Ouwél, nature is not only our inspiration, it’s our guide. Our philosophy is deeply rooted in the belief that nature holds the solutions to humanity’s ailments, and this conviction...

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